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User pain points include actual pain points and emotional pain points. The actual pain point is “the child needs outdoor activities and needs a balance car”, and the emotional pain point is “hope the child grows up healthily”. The emotional pain point includes the actual pain point. one cent.
As post-95 trendy parents become the main force in childcare, their childcare and consumption concepts are more advanced. Young parents’ recognition of products and brands has undergone new changes. They have begun to consider the needs and emotional resonance that brands can bring from multiple dimensions. As a brand loved by young consumers, B. Following the trend of the times, we deeply understand the needs of consumers, create products that meet the needs of young parents and children, and accompany children to spend a healthy and happy childhood.
Recently, the brand of Luddy, authorized by B.Duck, was featured on “Harper’s Bazaar” and gained the attention of the industry and consumers. Six parents who have made achievements in different fields shared their stories of choosing B.Duck x Luddy, which made readers of “Harper’s Bazaar” feel the love and protection of parents for their children, thus forming a “product” Know-Like-Buy” closed loop.
Brands approaching and reaching users must be achieved by solving user pain points. User pain points include actual pain points and emotional pain points. The actual pain point is “the child needs outdoor activities and needs a balance car”, and the emotional pain point is “hope the child grows up healthily”. The emotional pain point includes the actual pain point. one cent. Therefore, it is a continuous and long-term pain point to let children grow up healthily, and only by grasping the emotional pain points can we subtly help build users’ minds, form emotional resonance, and build word-of-mouth for the brand.
Some professional parents also use their expertise to make their children’s life marathon more motivated. For example, the blogger Li Jieruo, an expert in sports medicine, told us that children aged 1-3 years old are the critical period for big sports, and we should arrange reasonable sports for babies; and the views of pediatrician Zeng Shaopeng, known as “white daddy”, once again confirmed The strong physique of children must rely on the combination of nutritional diet and exercise.
Through the sharing of experts and their choice of B.Duck Little Yellow Duck x Le’s as a tool to accompany their children’s growth, we can see that as parents, they respect their children’s individuality, are willing to listen to their ideas, and give them more outdoor activities. opportunities and space to explore freely.